Our website is currently available only in English. Other languages are coming to Area99 soon. For any inquiries about our services and products, please considercontacting us.

Legal information

Privacy policy

Personal data protection

Effective Date: April 1, 2021

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, or delete your information. This general policy covers the Area99 family of websites, within the area99.com, area99.consulting and area99.ai domains and sub-domains, referred to as (“the Websites”), or sometimes referred to as (“the Website”). Although you can browse through most of these websites without giving any personal information, in some cases the information is required in order to provide the electronic services you request.

Area99 and its subsidiaries and affiliates (collectively, “Area99”, “us” or “we”) understand that your privacy is important to you. We are committed to respecting your privacy and protecting your personal data, which is any information that is capable of identifying you as an individual person.

This Privacy Policy describes how we handle and protect your personal data in connection with Area99's business activities, like conferences and events, and client services, and on websites, applications, and communications that post a link to this Privacy Policy (collectively, “the Websites”), or sometimes referred to as (“the Website”), in our capacity as data controllers. Please see our Terms of Use for more information about our online terms and policies in general.

Information Area99 collects

Area99 collects personal data in the course of its business activities, including in connection with some client services. We also collect personal data on certain areas of the Sites when you register for or apply for jobs through Area99 website career page, sign up for Area99 newsletters, annual report and alerts or send a "Get a callback" request.

The personal data collected varies and may include information that you provide, such as your name, mailing address, e-mail address, telephone number, and background information required to apply for a job at Area99.

We may also automatically collect information about the devices you use to interact with our Websites. The information we automatically collect may include IP address, device identifier, web browser, and browsing information collected through cookies, web beacons, pixels, clear gifs, and other similar technologies (collectively referred to as “Cookies and Other Tracking Technologies”) on our Websites.

We may also automatically collect information about how you use the Websites, such as what you have searched for and viewed on the Websites. The information automatically collected may be associated with a unique identifier as well as with any other personal data you have provided.

Area99 Analytics

We use cookies and other data to improve your experience, which is explained in details in our Cookies Policy . The newsletter of Area99 and any emails you receive from Area99 Websites might also contains so-called tracking pixels. A tracking pixel is a small image embedded in e-mails, which are sent in HTML format to enable further analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Area99 may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Data retention

Area99 retains personal data, as necessary, for the duration of the relevant business relationship. We may also retain personal data for longer than the duration of the business relationship should we need to retain it to protect ourselves against legal claims, use it for analysis or historical record-keeping, or comply with our information management policies and schedules. If you request that we delete your personal data, Area99 will make reasonable attempts to delete all instances of the information in their entirety. For requests for access, corrections, or deletion, please refer to the “Your Rights” section of this Privacy Policy.

Use of information

Area99 uses your personal data to fulfill your requests for information, process your requests to participate in conferences and events, personalize content that you view or receive on the Websites, evaluate and improve our services, distribute newsletters and alerts to you, recruit and evaluate job applicants, analyze the Websites’ performance and functioning, prevent fraud, enforce our terms of use, comply with all applicable laws and corporate reporting obligations, enforce Area99's agreements, and accomplish other purposes you may initiate or request.

In some situations, the collection of personal data may be required for the operation of the Websites, or we may use it in the course of our business activities, including in connection with some client services, for example, to provide certain services or products such as our benchmarking products. We may combine or analyze personal data to evaluate and offer content and services most relevant to you. We may keep any of your personal data on file and use it to contact you.

Your rights

Where granted by applicable law, you may have the right to request access to the personal data that we collected about you for the purposes of reviewing, modifying, or requesting the deletion of the data. You may also have the right to request a copy of the personal data that we have collected about you and to have any inaccuracies in that data corrected. In certain circumstances, you may also request that we cease processing your personal data.

If you would like to make a request to access, review, or correct the personal data we have collected about you, or to discuss how we process your personal data, please contact us at:  [email protected]  

To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password and user ID, or username, before granting access to your personal data. We will make reasonable attempts to promptly investigate, comply with, or otherwise respond to your requests as may be required by applicable law.

Different laws may prevent us from providing access to your personal data or otherwise fully complying with your request depending upon the circumstances and the request, such as for example, where producing your information may reveal the identity of someone else. We reserve the right to charge an appropriate fee for complying with your request where allowed by applicable law, and/or deny your requests where they may be manifestly unfounded, and/or excessive, or otherwise objectionable or unwarranted under applicable law. In addition, and where granted by local law, you have the legal right to lodge a complaint with a competent data protection authority.

Data Security

Area99 has implemented generally accepted standards of technology and operational security to protect personal data from loss, misuse, alteration, or destruction. Only authorized Area99 personnel and third party service providers are provided access to personal data, and these employees and service providers are required to treat this information as confidential.


Area99 Websites are not designed for or directed at children 16 years of age or younger, and Area99 does not intentionally collect or maintain personal data about anyone under this age.


If you have registered for Area99 newsletter or alerts or annual reports, or you receive invitations to survey or events from Area99 and you prefer not to receive future email communications from us, please click the link at the end of the email you received to customize your subscription preferences, or directly write to :  [email protected]   to unsubscribe from all future Area99 communications.

Consent; changes to Privacy Policy

By continuing to use our Websites, you consent to the collection, use, and storage of your personal data by us in the manner described in this Privacy Policy and anywhere else on our Websites. We reserve the right to make changes to this Privacy Policy at any point of time. We will alert you to any such changes by updating this Privacy Policy. If we make future changes to this Privacy Policy that increase our rights to use personal data that we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominently posting information about the changes on our Websites.

Contact us

If you have any questions about our Privacy Policy or if you would like to communicate with our EU Data Protection Officer or the Data Privacy Team at Area99, please contact us at:

Area99 GmbH
Pariser Platz 6a,
10117 Berlin

Phone : +49 176 7237 0131
Email : [email protected]

Thank you!

Thank you for your interest in Area99. Our consulting team will get back to you within the next two business days.

Oops! Something went wrong.

The error has been reported to our website team, and we will fix it soon.

Please try again later or  contact us directly by phone or email if it's an urgent issue.